We truly believe in giving you the best information regarding advertising and marketing that money can’t buy. On this page, we’ll cover a marketing company in Atlanta, Georgia and a similar one in Charlotte, North Carolina (there are a ton of them), viral marketing strategies, and best practices in on-page optimization of blogs. So, if you are asking yourself, “How do I optimize my blog with SEO?” You’ve definitely come to the right place.
How Do I Use SEO For My Blog?
To be honest with you, it’s a lot easier than you may think. Optimizing your blog to be found by the search engines isn’t just ideal, it’s necessary. There are several factors to keep in mind when doing this and walk you through each one, step by step. I’ll cover how to come up with fresh content for your blog subscribers, on-page optimization factors that influence search engine rankings, getting your content in the social media world – and possibly taking it viral, and proper linking methods that are safe post Penguin 2.1, 2.2, 2.3, and infinity.
I have been studying the search engines for quite some time now and I have noticed one company in the marketing industry who has been doing some pretty cool things with social media sites to get them ranked very high in the search engines. Apparently, this company had some past employee write a negative online review about them and it was killing their business. How did they beat their negative reputation online? You guessed it, optimizing those FREE social networking profiles and getting them in front of their target audience.
They’ve got blogs among blogs with a ton of content that is all highly optimized to rank well for their name. For example, the Capstone Consultants Twitter feed (Charlotte, NC) has a lot of content that showcases advertising portfolios and an extensive array of content for internet marketers. You may want to check that one out.
Capstone Consultants Story Before Charlotte, NC
So the story of Capstone Consultants in Charlotte, NC is pretty interesting actually. The company started with just a couple of employees back in Denver, CO. I’m not sure what it was called then, as marketing companies often expand to new locations and incorporate as separate businesses. This helps to lessen liability and allows the person who is running that marketing office free reign of the campaign.
Anyway, they expanded…and expanded…and expanded…to now a massive 75 nationwide network of offices and they now have a headquarters in Charlotte.
I know what you’re thinking. No, this isn’t network marketing or mlm. It’s classified as marketing, but should really be classified as a sales company. So, how did they do it? They have had to recruit a TON of people to fill those spots. Therefore, the company is always hiring.
They do a lot of their marketing through social media and by creating a great online presence, creating fresh content for their blogs, and optimizing the crap out of them. If you want to know how they did it, keep reading the rest of this article…or just check out this social media marketing or Capstone Consultants BBB profile for starters.
Search Engine Optimize (SEO) Your Content
Okay, so here’s what you do.
Step one: Create a blog on any of the free blogging platforms. WordPress is the best for SEO purposes so just go with that one. It’s what I’ve created this site on. Register your blog with your main keyword. Exact match domains (EMD) are tricky though. Be on the look-out for over-optimization penalties from Google with your EMD.
Step two: Write your first post with unique content that will both engage readers and notify the search engines what your site is about. Don’t copy this content from anywhere on the internet. If you do, you will get duplicate content penalties. Just do some research about your topic and then put your article in your own words. Make it easy to read and people will love it.
Step three: Go back through and organize your thoughts. Then, rearrange your content so that it is chunked into clear categories and subjects.
Step four: Put mini-titles (headers) above each section of your content. Online marketing experts have been doing this for years, but few too many bloggers know how to truly optimize their headers. Your main idea at the top of the page should be an H1 header while your secondary ideas should be in H2. You should only have one H1, but you may decide to have many h2’s, h3’s…all the way down to h5. Veritas Inc Atlanta has been very good about doing this and some of their content ranks tremendously well for it.
Step five: Pop a title on that post with your keyword(s) in the beginning and change your URL to the title of your post as well. This way it won’t come out looking like veritasincatlanta.blogspot.com/2013/8/asdf7s545.html. It should look like this: veritasincatlanta.blogspot.com/2013/8/veritas-inc-atlanta.html. Get the point?
Step six: Market your post to all of your other social networking profiles. Get your friends’ attention by putting an eye-catching headline on it just like all of the big-time advertisers do with those ads on the side of your Facebook wall.
If you want to after that, continue building links through other methods.
Check out this video title “Veritas Inc Reviews” for an idea of how to market your YouTube videos that lead to sales conversions!
A Bail Bond Company in Atlanta, Georgia as a Great Example of On-Page Optimization
Here’s another great example of some SEO, but this time with a bail bonding company in Atlanta. The site is called “Bail Bonding Now,” and as you would guess, has a lot of great information to sort through if your looking to get someone out of jail. You should view this Atlanta bail bonds site before reading on. What’s really important to note though, is the amount of on-page optimization that the website has going on. Sure, they’ve got some massive outreach efforts going on, which helps with getting back links the right way, but you can’t rank a site if you don’t have the basics going on in the first place.
Let’s look at their keyword density. The word bail bonds only appears about fifteen times. On other sites which don’t rank as well for the terms the most competitive terms, you’ll see that the keyword density is much higher. The search engines look at this as “keyword stuffing” and frown upon it. There was an update a while back called “Penguin” which penalized sites for having too many back links saying the same exact thing, which of course didn’t look very natural, so they figured that it must have been manipulated some how. So, here’s a great tip… if you’re going to ask website owners to link back to your website, don’t have them all do it with the same anchor text! If you find that a majority of the links to your site are the same exact phrase, then just be sure to reduce the amount of times that that exact phrase appears on the page being linked to. Another option is to have some redirects or shortlinks take the place of some of your over-optimized anchor text. You can view some of these Atlanta bail bonds links to see what I’m talking about in terms of de-saturating your existing back link profile. These are indeed natural and you should try to mimic some of what this company is doing.